2FPCO survey

How the French respond to promotional products

Study of July 18, 2017 / Study no. 1700477

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2FPCO survey

Summary 2FPCO survey

Introduction 2FPCO survey

Methodology 2FPCO survey

Respondent profile 2FPCO survey

Detailed results 2FPCO survey Preamble 2FPCO survey Contact points for communication by product Keeping promo products Reasons for keeping promo products 95% keep or give away promo products Uses of promo products Categories of promo products owned Top three kept products Number of promo products owned Frequency of use of owned promo products How long promo products are kept How long owned promotional products are kept Interest in promotional products profiles of people interested in promotional products Top three most-owned products Image of promo products important criteria regarding promo products the majority of French people appreciate promo products impact of promo products on brand image brand reminder on promotional products the brand image improves if the product received is appealing 69% have a good opinion of the company brand if the promotional product is not appealing, it can tarnish the brand image most of the time, 75% remember the issuing brand conclusions 2FPCO survey promo products considered according to interest in their usefulness CSA - 2FPCO

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