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What is augmented reality on promotional products?


BV : first agency to introduce augmented reality on promotional products.

Please contact us to work together on your marketing project!

Augmented reality on promotional products





Take an actual product, for example, a custom mug!


Scan the printed code with a smartphone


and listen, watch or read on various types of media (videos, sounds, images, etc.)



Interactivity: more than just a logo or an advertiser’s image, augmented reality on promotional products provides access to enriched information.




The popularity of traditional promotional products is proven, but is difficult to quantify. When an “AR” tracker is scanned, it generates statistics and measures the actual ROI.


Marketing products that use augmented reality are support media with an excellent return on investment.

Augmented reality adds extra value and significantly amplifies these positive results.


Seventy-five percent of people in France* remember the brands they see on promotional products.

With augmented reality, the information can also be updated and adapted at any time.

*Source 2FPCO


Augmented reality makes even the most traditional personalized notebooks high-tech.

AR offers a high level of interaction and communication.

Strategic marketing

Integrating augmented reality into your company’s marketing strategy is profitable. Imagine having all your products interact with augmented reality, with a dedicated app and codes, creating gateways to social networks and extending augmented reality to all or almost all of your marketing products.

Augmented reality on promotional products

Download the dedicated app

the app is free of charge on the Apple Store and Google Play

Scan your product with Zappar

Scan the media product

Discover augmented reality animation!

And get started now! Augmented reality is here

Let the experience begin…

These industries are now using augmented reality on their products!

Who’s next?

Examples of applications



Luxe hôtel


Industries that are using augmented reality on personalized products


Animations of machine tools, factory visits, modeling manufacturing processes…


Visualizations of finished projects, interactive visits, construction stages, viewing plans.


Interactive monuments
Remote guided tours of tourist sites


Diagnostic tools, product training, education


Assisted merchandising, promotions,
virtual showrooms, virtual fitting rooms

Sport and entertainment

Videos of events, strengthen the supporter/fan effect, sound bytes, competition tables


Production site visits, producer presentations, original recipes

Get media product ideas!